Book trailers — who knew? Here’s one which seems to me to have a bit of charm.

The trouble (for me) with these things is how few people actually seem to look at them — but maybe the number of views on YouTube isn’t really the true measure of success. Perhaps the trailers’ real function is to be played to booksellers, in the place of the old-fashioned reading of the catalog page. Publishers are obviously spending quite a lot of money on these — I hope value for money is on the horizon.