We don’t seem able to talk about Amazon in terms other than hyperbolic any more. This piece from The Guardian Book Blog, referencing a Harper’s review of The Everything Store: Jeff Bezos and the Age of Amazon, by Brad Stone, asks when publishers will wake up to the challenge of Amazon. Silly question. We are wide awake, screaming, and tearing our hair out. I begin to suspect that the end of the road may be something like an Amazon behemoth taking care of all the “publishing” and the retailing, with what we now think of as the publishing industry providing content, like a bunch of book packagers. Not such an awful prospect really, unless you happen work in a publishing department other than editorial and production editorial — or are in one of those types of publishing which are probably not susceptible to mass-ification: academic for example.