I had thought that we were making a fairly good job of adjusting to the digital world. Maybe I’ve been lucky in where I’ve worked — we were preaching the gospel at Macmillan.USA almost twenty years ago, and certainly Oxford University Press has laid down a sizable marker in the digital arena. I think many people might include digital in their view OUP’s brand identity, largely because of the dictionary program, though their Oxford Scholarship On-Line, now expanded to include other publishers’ content, has a huge presence in the academic and library world.
Joe Wikert’s blog post, “How print is slowly killing publishers”, at Book Business Magazine is pessimistic though. He accuses publishers of seeing their businesses through the print lens. I expect he’s right — just not so much in the worlds of academic and reference publishing. I keep emphasizing that we can’t really talk about “publishing” and think we are meaning anything coherent; there are just too many different beasts in that ark. If he is right about trade publishing, then maybe loyalty to print will in the long run bring about the demise of the print-based book business (since the volume supplied by the trade houses is what keeps the low-cost book-manufacturing business chugging along).