This extract from The Content Machine by Michael Bhaskar (Anthem Press, 2013) is brought to us by Book Business. It uses the Oxford English Dictionary as an example, and that’s sufficient reason for me to make it interesting. I’m still wondering if the author’s concept of “frames” adds anything to the analysis — but then I haven’t read the whole book. In so far as “frames” enables us to think of our content not as a book, but as many things, one of which happens to be a book, it may be helpful. But I do think publishers have been thinking this way for a long time. (My post, “Format agnosticism” may be relevant here.)