giveabook_logo_112014Penguin Random House have launched Give a Book, a social media campaign designed to promote books as gifts this holiday season and give back to U.S. children in need. For every use of the hashtag #GiveaBook on Facebook and Twitter before December 25, PRH will donate a book to the Save the Children organization, up to 25,000 times. The campaign officially begins November 29, on Small Business Saturday.

Shelf Awareness sent this story, which is more fully featured on Reddit with copious comment.

There’s an existing charity of that name in Britain. I wonder what their reaction will be.