We all know, don’t we, that advertising dollars are abandoning print in a scramble to exploit the on-line space. Newspapers are having trouble, and layoffs of journalists by both newspapers and magazines are always in the news. So we can assume that the printed magazine business is dying, just as so many worry that the p-book business is too. This piece from the Pew Research Center’s State of the media report paints the gloomy picture from a 2013 perspective.

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What’s actually happening now is rather more interesting than apocalypse though. While Newsweek may have stopped printing at the end of 2012, the overall picture looks different now. Last year 800 new magazines were started. Newsweek even resumed printing in March 2014. What is dying or threatened is the mass-circulation printed magazine. What is thriving is the small-circulation specialized publications like Eye Lash, Urban Cyclist or Bacon. This link takes you to the Marketplace story on NPR on 12 December.

Now this from mashable.com, looks a little more significant, though it’s being organized by large magazine publishers themselves: Conde Nast, Hearst, Meredith, News Corp. and Time Inc. have been joined by KKR who are kicking in $50,000,000 to get an on-line subscription service for more than 150 magazines up and going.

Poynter (via Publishing Executive) brings the news that magazines will now be considered by the Pulitzer Prize committee for two categories of award.

Sounds like reports of the death of the magazine may have been exaggerated. Does this all remind you of anything else? Maybe book publishing’s future?

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