Tejas Desai is happy at his decision to publish two of his books himself. He tells us about it at Publishing Perspectives. He’s obviously confident in the quality of his books, and one hopes that his sales measure up. As the books have been out for a while I guess it’s safe to assume they do, even if their current sales ranking is quite a large number.

If you plan to follow Mr Desai’s lead, here, from Spirit Authors, is a list of ten things you’ll need to take care of: Part 1, Part 2, Part 3, Part 4, & Part 5. Jane Friedman provides more concise advice on how to self-publish your book.

On the other hand: be prepared for disappointment. According to “What happens when (virtually) no one buys your book” from Medium, the average US book is now selling 250 copies a year, and 3000 life-time. (From where I used to sit in my working life, these numbers look gratifyingly large. I guess it all depends on perspective.) As Christopher Pierznik concludes “The cycle continues. Because while you want your stuff to be read and enjoyed and appreciated (and monetized), that’s not the reason you first started. The first time you put pen to paper or finger to keyboard, it wasn’t to crack the bestseller list. It was because you had a passion and a feeling and you wanted to express it through the written word and you didn’t care if anyone read it, because you weren’t doing it for them, you were doing it for you.”

In light of what I say in my previous post, “Procrustean publishing”, self-publishing looks like the ultimate in small publishing. The only problem is of course that it’ll involve you in a lot of work!