“Lorem ipsum . . .” is the standard copy often used as filler to illustrate a typeface or layout. How and when it got started nobody is quite sure. According to Wikipedia it was popularized by adverts for Letraset, the transfer type we would use in pre-computer days. The “lorem ipsum” text is derived from sections 1.10.32–3 of Cicero’s De finibus bonorum et malorum (The Ends of Good and Evil). The original passage begins “Neque porro quisquam est qui dolorem ipsum quia dolor sit amet consectetur adipisci velit (“Neither is there anyone who loves, pursues or desires pain itself because it is pain”). The garbled text conventionally used in type samples is as follows:

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”

Placeholder text inadvertently published in "The Straits Times" in April 2014

Placeholder text inadvertently published in “The Straits Times” in April 2014

Striking that The Straits Times copy is immediately followed by “iPhone”! There are a few websites that will generate this copy for you. I suppose it’s marginally easier than copy and paste.

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