It’ll cost you £30 (or maybe it’s $30) and has to be ordered direct from the publisher, as each copy is individually created to feature the recipient’s own home as seem from space. It’s then printed via POD as a one-off, and shipped to you. The claim of technological primacy doesn’t seem altogether ridiculous. One might expect this sort of bells and whistle production in an e-book, but this one is a real, 4-color printed book. The publisher, Lost My Name, has been set up to do superiorly personalized books. The Fast Company Design has the story, accompanied by this video:

Unsurprisingly you can’t buy the book on Amazon, but, when you search on the title at Amazon UK, Lost My Name have a sponsored link directing you to their website.

(Link via the indefatigable Jose Afonso Furtado.)