w3hogwggq60q6vuqi7tpSuccess is measured in different ways, but having your book coopted to advertise potatoes must be a most gratifying one. Shelf Awareness of 16 February turns us on to this story at Gizmodo (it’s the film of course which is really the promo).

How to write such a book? Andy Weir author of The Martian advises. His piece, “The Tyranny of the Blank page” appears at Medium having first been written for Biographile. Weir was also the guest on The Kindle Chronicles on 23 January 2015, and has of course been widely covered since evolving from self-published author to PRH bestseller to movie sensation.