“Oh the irony” Mashable headlines its story on Amazon’s filing a patent for a way to block on-line in-store price comparison. Irony I guess, though I suspect bare-faced audacity might be closer to the mark. I bet filing the patent is more a matter of preempting the opposition than of protecting their own bricks-and-mortar world.

Maybe Amazon doesn’t want you checking alternative prices on-line while you’re in their stores, but you can be sure they find this practice an altogether more attractive idea when it’s being done in someone else’s shop and it’s Amazon’s price which is being looked up. Is it just too “conspiracy-theory” to suspect that they are really trying to lock up the technology in order to prevent others from coming up with a means of preventing their own customers from checking prices at Amazon.com?

And hey, why not? If you have all the money in the world, what are you supposed to do? Not spend it?