JetBlue (with Random House Children’s Books) started Soar with Reading in 2011. They are distributing 100,000 free books in Fort Lauderdale this summer. San Francisco has just won the vote to be the city in which they’ll give books away next year, beating out New York, Boston and Los Angeles. $2,750,000 worth of books have been donated since 2011.

Anything we can do to encourage children to read is clearly valuable.