Brodart is a library services company: a big one. It was founded in 1939 by Arthur Brody, and is headquartered in Williamsport, PA.

Library services consist of things like creating catalog records and the cards carrying them, putting shelf labels onto books, sticking in the loan record pouch, barcoding, and often protecting the jacket and sticking it to the book — all the sorts of things a library will have to do to a book before they make it available to their patrons. Some companies will even rebind a paperback into hard covers so that it’ll stand up to more library lendings. Unsurprisingly over the years librarians have found it more efficient to subcontract these mundane operations to companies who relive them of the hassles. (As I suggested in a recent post reference publishers have also provided many of these services — buying them from the same set of library services companies.)

In the same way (though perhaps on a slightly smaller scale) that xeroxing has come to mean photocopying, so brodarting has come to mean covering a library book in a plastic cover which incorporates and protects the jacket.

You can see in the second picture that the plastic-wrapped jacket is taped to the case with a bit of Scotch Tape (Sellotape) top and bottom.

For those obsessed with protection, finding themselves stymied by the fact that their book has no jacket Brodart has this reassuring message: “No problem! With Brodart Econo-Fold Book Jacket Covers, you can cover any book!”

Messy-fingered boys used to protect their books by wrapping a plain paper cover around them. I remember doing this: what I can’t remember is why, as a messy-fingered boy, I cared.