This is new tech but not high tech. Call Me Ishmael is a site where people can phone in and leave a message about any book.

Ishmael appears to type out responses and share them over Twitter, Facebook etc. I wonder who apart from “Ishmael” is actually paying attention to these voice mail messages, but that’s probably not really the point. The fact that lots of people are willing to spend a few minutes recounting their reactions to reading a book is surely a great sign of literary engagement. You might be reluctant to stand at the water cooler telling a colleague how much you liked Catcher in the Rye, but here you can unburden your soul to the ever attentive Ishmael.

They are now offering a phone which goes in retail locations and provides stories to customers.

Link via The Hornbook.