To celebrate the publication of Branding: A Very Short Introduction Oxford University Press made a video on branding featuring the author of the book, Robert Jones.

If you don’t see a video here, please click on the title of this post in order to view it in your browser.

With a neat circularity the book is published in what is probably the best branded academic series around nowadays. The covers of Very Short Introductions to a, b, and c all look the same but are all slightly different. They have their own Wikipedia page which lists all the books in the series — though it hasn’t been updated since July. To whomever it is in the OUP marketing department whose job this is — wake up! OUP’s series page tells us that one of the recent (locally relevant) titles is Paul Luna: A Very Short Introduction to Typography. In bookstores the books live in spinners and present themselves as the best way to find out quickly and authoritatively about . . . anything.

Spinners, those metal racks holding a bunch of books which you spin to see yet more titles, are difficult. They do make it look like the books are popular, but they are the devil to keep up-to-date (they also cost quite a bit to make). Allow customers to root around in your stock and they’ll put them all out of sequence immediately, so finding gaps in your holdings becomes very difficult. In the olden days the publisher’s rep would go through a spinner and order up replacements for books which had been sold. But nobody has time for this sort of thing anymore, not even booksellers, so spinners  can be frustrating if you are looking for a specific title. For serendipity they’re great of course. See my earlier post, A very, very short introduction to intellectual property, on my struggles with these very spinners. The series has been (is) successful, and therein perhaps lies its major problem. All the books, which are little paperbacks with French flaps, are printed in the one plant in south England, which tends to result in out-of-stock notices over here much too often. For example Amazon US is today showing Branding: A VSI as out of stock, and it’s been published for over a year now.

Link via David Crotty at The Scholarly Kitchen.