A rather annoying video from Vimeo:

If you don’t see a video here please click on the title of his post in order to view it in your browser.

I’m struggling to understand what message this video is meant to convey. Paper is everywhere? Everything’s made of paper? Even people? I suppose the organizers hearts are  in the right place, even if also made of cellulose fiber. I became aware of this organization, Love Paper, North America through their half-page ad in The Economist. Can’t be cheap: well, actually, maybe it isn’t too expensive. They refer in their website to “the generous donation of advertising space by sustainability-conscious newspaper and magazine publishers”, so maybe their ad was in fact free.

But how many readers will have bothered to think about this ad? Because I’m interested in paper, I did of course. But there can’t be many other Economist readers who did more than turn the page. I suppose you have to do this is a kind of industry promotion effort — we even do general book promotions from time to time.

If you go to the Love Paper, North America site you’ll learn such inspiring facts as “U.S. forest area has been increasing by over 1,200 NFL football fields every day!” Too bad nobody’s allowed to play on them during this pandemic.