In a tweet linking to it Joe Esposito manages to find this story, “How a Book is Made”, from The New York Times, objectionable. Just ignore him, and follow the link to see a really good — and brief —demonstration of the manufacture of a book and its jacket.

I can’t figure out what Mr Esposito’s problem is — he describes the story as “An article that is so wholly ignorant that it will result in brain hemorrhages for people who actually understand this stuff. There is nothing here about how the printing enterprise is set up, the plans, the plant siting, the financing, the business. The myth that management does nothing is pernicious and the lifeblood of the current editorship of the NY Times.” This is all so absurd that I suspect it has to be based on some animus against the Times. It’s just silly to criticize a piece which is explicitly about the printing of one particular book for failing to tell us anything about the establishment and financing of Coral Graphics, or R. R. Donnelley/ LSC/ Lakeside Book — though in the latter case there is of course a story — just a different story. Hey, it didn’t tell us anything about ink making either, or which trees to plant for your paper!

So, reading the article with its copious illustrations and gifs will perhaps not qualify you for the job of running a printing company, but I cannot see where there’s any misleading going on — apart from Mr Esposito’s comment and the reaction of a couple of his readers at Twitter. For an industry outsider, and many industry insiders whose day-to-day job doesn’t involve dealing with printers, this is an excellent explanation.