I’d no idea that I’d been involved in decades of paratext generation.
IGI, the publisher of Examining Paratextual Theory and its Applications in Digital Culture by Nadine Desrochers and Daniel Apollon, tells us “The paratext framework is now used in a variety of fields to assess, measure, analyze, and comprehend the elements that provide thresholds, allowing scholars to better understand digital objects. Researchers from many disciplines revisit paratextual theories in order to grasp what surrounds text in the digital age.” Amazing how easy it is to write simple stuff in a way nobody can understand!
Despite all the gobbledegook, paratext basically means all the stuff surrounding and supporting the text of a document, in the case of a book — the cover, title page, index etc.* There was a flurry on the SHARP listserv recently after someone asked for help locating studies of digital paratexts.
Books have those “paratextual” elements added to them by publishers because that’s what we’ve done to them for hundreds of years — and over hundreds of years such stuff has proved its use in navigating the book. People have come to expect it, and to some extent even to depend on it. Now, anyone working for a publishing company almost intuitively knows what bits need to be added to the author’s manuscript to make a proper (printed) book.
Then along comes the ebook. Just take the p-book and digitize it, and Bob’s your uncle. We’ve just taken the book and all its features over into the ebook format, even though there must be other, better things we might do. Trouble is it’s hard to imagine what these other things might be, and there’s just no money in rethinking the ebook format right now.
But it’s still early days. Eventually someone will discover the potential of the digital format to do this or that, and we’ll come up with a better way of dealing with this sort of material. These practices take a long time to establish — we didn’t even start to get page numbers on a regular basis until the end of the fifteenth century — so don’t go holding your breath in anticipation of any exciting change in the mechanics of the ebook. In fact, of course, the ebook as we know it is almost certain NOT going to be the format in which people access text in the future. We just haven’t come up with the better methodology yet — but of course we will I’m sure. Whatever traditionalists (like me) may think, paper will not be how most people access their reading material in a hundred years. (See also A different kettle of fish.) I am always struck by just how clunky and primitive the reading tablets in Isaac Asimov’s Foundation series seem to have been, especially in comparison with the other technologies they’d been able to evolve. Surely we could do better with 20,000 or whatever years in which to try. Just takes imagination. Will Artificial Intelligence bail us out?
The Economist has an article on AI, which makes it all seem pretty ominous. Seems to me that it’s quite probable that we’ll develop an AI system that ends up being so much more “intelligent” than we are that humans will end up being disposable (if we survive global warming and nuclear war). AI already can take care of writing journalism and poetry: and it’s become a lot better at it than it was when I wrote about it four years ago. In a way there’s surely no essential difference between a “robot” called AI that paints a picture using the artificial aid of its programming, and an artist who paints a picture using the artificial aid of a paint brush. And why can’t we be excited about an expert AI tale-spinner rather than insisting on our stories being written by live authors with all the usual pains, problems and prejudices?
Of course, thinking like this just adds to the risks humankind faces — if we have an AI system that can do painting, novels and poetry better than humans, why should we expect Big AI to tolerate incompetents who have ignored global warming and nuclear arms build-ups. But still, it might actually work out pretty well: if we can continue to “exist” virtually, eliminating only our inefficient physical apparatus, could the world not be a better place? Program the system to steer clear of our bad habits and the world can keep on keeping on without the damage we humans have learnt to dump onto it. The sign will read “Last human to check out — do not interfere with Big AI’s programming, and leave the lights on.”
So, just what we might like to see “thresholding” our digital books is something some genius still needs to figure out. No doubt progress will be made in tiny fits and starts. As I say, part of the problem is that there’s no profit to be made in doing much to improve the ebook, so we just leave it as a straight conversion of a print book. It all ends up a bit chicken-and-eggy — until readers want better paratextual apparatus for ebooks we won’t be able to afford to create different paratexts. And until we make them, how’s anyone meant to be able to imagine what a better ebook might look like?
Coming back to earth, I have of course written over the years about many (most?) paratextual elements, such as bar codes, bibliographies, blurb, book jacket, CIP, colophon, copyright page, table of contents, errata, figure, fly-title, half-title, indexes, ISBN, page numbering, running head, running feet, and tables.
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*The Oxford English Dictionary adds subdivisions to the word paratext, breaking it down into “the peritext, e.g. front cover, introduction, footnotes, etc.” —the stuff attached to the book, which they contrast with external thresholding: “the epitext, e.g. reviews, advertisements, interviews, etc.”.