Archives for category: Typesetting

Standard Generalized Markup Language was what we first became familiar with in the late nineties in order to enable us to “repurpose” our texts. SGML is not a document language, but a description of how to specify one. In the old days typescript would be marked up by the designer or copyeditor, in pretty general terms, for example CT next to a chapter title. The typesetter would mark it up in more detail so that the keyboard operator could fly through it without having to stop and figure out what type size and face was really called for here in the designer’s specifications. Thus we were familiar with the need for markup. But what we were familiar with was markup directed at creating a book, laid out in pages, not markup which would enable the text to be output in multiple ways on different platforms, including as a book. Up until then we were book publishers, and we published books.

In the nineties along came the idea that the text of a book (the content) might in fact need to be used in other ways, and the fact that we already had that content on a digital medium made it obvious that money could be saved by using the same digital storage for all and any reuses. The main difficulty here was the difficulty of getting people’s minds changed so they could countenance the idea. Prior to the invention of computer systems the different ways a book might be used amounted to a paperback edition or a hardback, with the occasional opportunity for an extract to be published in some periodical. Magazines would just reset the extract they were doing, and while we academic publishers would use the same typesetting for hardback and paperback, even if a mass market paperback required resetting, the cost of typesetting was fairly trivial when compared to paper, presswork and binding a huge number of copies being printed. Now we also had the opportunity to allow people to access our content online: this required a severe adjustment of focus.

SGML is ancestral kin to XML (Extensible Markup Language) and HTML (HyperText Markup Language) which are now the primary tools used for text markup. The theoretical background to all markup languages is that before it ever appears to the world the text of any work should have been described in such a non-specific way that any application in whatever form you can imagine can be run off on a computer without any intervention beyond the specification of what medium you are targeting. In the example below you can see the HTML codes enclosed in guillemets < >. Here <h1> denotes a first level heading, <p> a new paragraph, <i> italic, and <em> tells you that this is an emphasized word. (The green color is just there for pedagogical purposes. Markup doesn’t show in green in the real world.)

Given that when you use one of these meta-languages to describe your document you have in theory prepared it for any and all applications, it may be seen as perverse not to use the markup to facilitate certain outcomes. In order to make our ebooks fully accessible to print-disabled people, here’s Bill Kasdorf in Publishers Weekly encouraging us to take advantage of the powers provided by our HTML mark-up. This additional small step is pretty straight-forward if you are doing your markup thoroughly — and if you’re not, why bother?

Almost parenthetically I might note that the transition to digital text processing and SGML markup, like all changes, caused a good deal of low-level turmoil. Once people got on board and accepted that text markup “was a good thing” a kind of enthusiasm gripped those bosses with more power than knowledge. Why couldn’t we take all those digital resources which we’d been holding onto for a few years and magically get them SGML-ed? Well, I can’t imagine that at the end of the last century the digital storage system we had was much different from that at any other book publisher. It consisted of a cardboard box or two into which the disks of any book that had had disks were tossed. Rubber banding together the disks from a particular book was a good idea, but rubber bands give up the struggle after a couple of years. What you had therefore was a mess of disks of various sorts, sizes, and formats, some of which were unreadable because the machines they drove no longer existed, some of which had gotten one of their component disks lost, and all of which required time to assess. Publishers will staff their production departments on the basis of the volume of work going through at any time. The amount of work going though was calculated on the basis of the number of books due to be published in the next 12 months — not with regard to sorting out the disks for every book you’d published over the previous five or so years. Eventually, I suspect, all publishers either threw away their old disks (and tapes), or sent them off to an overseas supplier to sort out, but we all spent a considerable amount of time trying to solve the problem of “looking back”. It’s always easier to implement a new system going forward: you just start doing your new books in the new way. Trying to catch up with the old books which were done differently is a nightmare. (This of course is why lots of older books remain unavailable as ebooks.)

Readers of books should ideally be unaware of the thought processes of designers and layout people, so that nobody has to stop and wonder why this or that decision was made in setting the type in the book they’re reading. The mission of design is to facilitate the smooth transmission of the message from author to reader: not to shout out, look what a beautiful job I’ve done. For design and layout people beautiful ought to be synonymous with invisible. But of course because we remain unaware of these thought processes, when we might wish to consider them we find that we remain unaware of them.

To me, the knowledge contained in the head of a book compositor was amazing. A seven-year apprenticeship can’t have been enough to internalize everything. Hart’s Rules for Compositors and Readers* Oxford University Press’ guide for workers in its printing plant (which closed in 1989) contains the following instructions on word-breaks.

DIVISION OF WORDS

Avoid division if at all possible, having regard for the requirements of good typography. [Which basically means don’t set the line with too much letterspacing — i.e. don’t set the line t o o  l o o s e just to avoid a word-break at the end.] Where word-breaks are necessary, however, the following rules apply:

(a) A minimum of two characters may be left behind and a minimum of three characters carried over at a word-break.

(b) Two successive hyphens only are allowed at the ends of lines.

(c) A divided word should not end a right-hand page.

(d) If the right-hand page is a full-page illustration or table, the facing left-hand page should not end with a hyphen.

And that’s it. Following these simple rules will avoid ugly and confusing word-breaking. Too many hyphens and your eye will begin to pick up the wrong line when flicking back and forth; too few characters and misunderstandings threaten. Turning the page is always an opportunity to loose the place, so don’t make the chances higher by breaking the word. (In this context see also Catchword.) Attention should be given to the structure of the word in making the decision to split it: don’t do pr-oductive or produc-tive. These sorts of rules are now incorporated into software, and will be applied without the benefit of human intervention. But as an overriding rule In Hart states “In borderline cases supervisors are to be consulted for a decision whether an exception is to be made.”

These rules are a distillation of 500 years of trial and error. Printers arrived at this sort of consensus by discovering that doing differently resulted in poor outcomes. Each compositor internalized the rules, which would be drummed into them when they were apprentices. Actually, the thinking about all this goes back more than 500 years, as scribes writing out manuscripts developed rules about all sorts of things, including word division.

There are some word-breaks which although they are by the rule should never be undertaken. The one that sticks in my mind is pre-gnant”

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* “Readers” refers here not to you or me snuggling up in an armchair to consume an OUP book — it refers to the proofreaders employed by all printers back then. When the type had been set it would go to an internal proof room where it was read against copy and sent back to the composing room for correction before a proof was ever sent out to the customer. I was at one time involved with the books of W. Edwards Deming, who held the view that Cambridge University Press was the best typesetter in the world because they never made a mistake. For an efficiency expert this was a slightly odd view as the reason for the apparent perfection was that the proof he was seeing had always been read and corrected before it was sent to him — not really the world’s most efficient use of labor. As the Press had closed the proof room by the time we were doing his books, we would send the proof to a freelance proofreader first, get corrections made, and then send the “perfect” proof to the author. I’m sure he went to his grave convinced of Cambridge’s infallibility.

Proof readers and compositors, whether they started out that way or become so as a result of years of experience, were often considerable experts in arcana. From time to time eminent professors of Greek or Mathematics in Cambridge would send notes of thanks to the compositor for saving them from errors in the subject areas in which they were meant to be the experts.

Is this the ultimate in (worthwhile) fame? Uno Cup, Inc. has designed a typeface based upon Ms Thunberg’s handwriting.

Greta Grotesk Regular. © Uno

The font, which is based upon a sign Ms Thunberg deployed in front of the Swedish parliament, will no doubt be appearing in lots of upcoming demos. It’s available for free downloading.

Hyperallergic carries the story, and shows a few words set in Greta Grotesk Regular.

Uno is a startup aiming to provide us all with a single reusable cup which we will carry around with us. “Our vision is simple: we should all have one incredible cup of our own that can be easily filled with all the beverages we love. No more paper cups, plastic bottles or straws. We’re partnering with the most forward-thinking workplaces and merchants to enable Uno anywhere you get beverages.” You can reserve your cup in one of three sizes at their site. Seems to me the biggest problem might be persuading those vendors to accept the cups.

At Deviant Art Martin Silvertant tells you how to get started designing a typeface — something I know you have all been dying to do. For ultimate success you’ll need some sort of vector program. He recommends Fontlab Studio, though he doesn’t use it himself. He tells us that many designers do the job in Illustrator, a program lots of production people have access to, if only in the office. (Link via Erik Kwakkel.)

Here’s his typeface map:

There is also a second part to Mr Silvertant’s course which moves on to italic and bold. This can be found here.

The Digital Reader sends a link to Ugly Gerry’s font made up from congressional site outlines.

Lots of us live in congressional districts which are distinctly odd-shaped. There are often (occasionally, maybe) good reasons for these tricky outlines.

Though Ugly Gerry clearly wants us to raise some protest about gerrymandering, I think that in his alphabet D and O look about as basic and un-gerrymandered as could be — of course you’d have to be there to be sure. Maybe if they’d had a hole in the middle we might raise an eyebrow. The two New York City examples, L and M, are both reorientated through 90º — probably lots of the others are too. The top of the vertical stroke of the L is in Queens and the horizontal bar is Brooklyn as is the bottom of the vertical. The little knuckle at the join is a small bit of Manhattan! The District is currently represented in Washington by Nydia Velázquez (Dem).

I suppose everyone knows the derivation of the word: they almost never say the word on NPR without reference to Elbridge Gerry who as Governor of Massachusetts, signed a bill in 1812 which created a partisan district compared by critics to the shape of a winged salamander, as shown in this contemporary cartoon. Attitudes towards gerrymandering tend to be rather partisan: what we do is a sensible readjustment of districts; what you do is underhand vote-rigging. It is perhaps comforting in the context of these arguments that Elbridge Gerry, who went on to be America’s fifth Vice President, is described at Wikipedia as being a Democratic-Republican.

There appear to have been two or three biographies of Gerry. Amazon offers one of them at $14.24. Let us hope that the gentle trend towards making district redesign subject to independent rather than political party control is allowed to continue and even accelerate.

Europeans are more down-to-earth here: Germans call it fett, fat; the French say gras, also fat. The Italians have neretto (black) or grassetto, and Spaniards go for letra negra or just negrilla. The Oxford English Dictionary gives c.1871 as its earliest quotation for bold in the sense of boldface type. (The use of boldfaced as describing an impudent person goes back to 1692, not really all that much earlier.) What did we call boldface type before that? No trace.

The fact is that prior to the nineteenth century we didn’t call bold type anything because it simply didn’t exist. Paul Luna in Anniversary Essays on Johnson’s Dictionary edited by Jack Lynch and Anne McDermott (CUP, 2005) informs us “The use of bold type for headwords in English dictionaries seems not to have come about until the 1870s, some thirty years after the introduction of the first boldface types, called Clarendon, by a London type-foundry [Robert Thorne’s Fann Street Foundry]. In the sixteenth and early seventeenth centuries, black-letter had provided a color contrast analogous to the use of boldface with roman.” Originally bold types were cast in larger sizes since they were really intended for advertising and posters.

But why did we English speakers opt for a word meaning courageous rather than the more obvious fat, heavy or black?  Well, recall that as time passes the meaning of simple words can migrate. In earlier times bold also meant big, plump, well-filled. One example quoted by the OED from 1787 is “Being a bolder and better grain, weighed heavier”. Thorne’s original faces do seem to have been referred to as fat at the time. Maybe Victorian prudery took over and demanded a less physical term.

Nowadays we have semi-bold and bold, extra bold, heavy, grotesque, and yes, fat. There’s no reason why you can’t call that typeface you just designed whatever you want, and there are no hard and fast boundaries between these terms, but I list them roughly in ascending order of fatness. Fonts in use has a nice survey of fat faces, with lots of graphic examples.

I find this one a bit shocking actually.

If you are taking care of an architectural masterpiece, visited by thousands every hour as it seems, don’t you think you’d want to be careful with your renovations. Clearly the doors of the Duomo in Florence were rebuilt not that long ago. They called on some letter-carver to include on the lintels the “captions” for the art high above. Thereupon the clerk of works stopped paying attention. I can’t imagine how they allowed this mess to appear. “Behold the handmaiden of the Lord”. Better; keep your eyes closed.

It’s almost as if the guy was told he had eight feet at his disposal and off he went, only to realize as he got got towards the end that he was running out of room. No problem thinks he, I’ll just scrunch up the last few letters and Roberto’s your uncle.

The inscription starts off quite nicely. ECCE is fine, though I might prefer a tiny bit less space between the second C and the E. We are already floundering a bit in ANCILLA where the C badly needs separating from the N. The I to L transition is clearly far too close especially if you’re going to allow extra space between the Ls and before that A which really looks like it’s an indefinite article — oops, but no, we’re not in English, this is Latin whence we came all our knowledge of the proper spacing of inscriptions, so maybe it looks more like a preposition. Our carver, obviously influenced by the luxurious spacing between that A and the L before it, starts DOMINI with similarly generous spacing between the D and the O. It’s at this point that he actually steps back and looks at what he’s doing and realizes he’s running out of room. MINI lives up to its name in terms of spacing, though our artist puts an extra twist on it with a flourish of even smaller space between the N and its neighbors that he allows after the M.

The little crosses are nice.

This door is the south door on the front of the church, facing the Baptistry. All the people who are going into the Duomo enter this way (those paying to go up the tower or into the dome enter elsewhere). We queued for an hour and chatted with a couple of students from Texas Tech who were in town doing their foreign study. They were business majors and had had half a dozen lectures on commercial law (American) while in town, though they appeared to have made side trips to rather more cities than that. Sending your students to Florence seems quite a common trick. We saw evidence of students from New York University, Kent State, and Pepperdine. And why not? Everyone wins; even the parents who pay, who can rest assured that someone over there is looking after their little treasure. Our Texan friend said she was sorry to be leaving town on the morrow. I suggested she could come back some time, but she allowed as how this would be the last time she could do so on her parents’ dime.

The word ligature comes to us straight from Latin where it lives as the verb “to bind/tie together”. The most common context for the word is medical, though let’s hope we are all more familiar with the musical usage, a joining together of two notes, rather than the surgical one of joining together two sides of a wound. To the book-making-fixated the first meaning of ligature to spring to mind is that of two (or on glorious occasions more than two) type characters joined together as one. Try to fit together an f followed by an i and you find the dot on the i getting in the way of the top of the f. Solution: out, out damned spot — cast both letters on one piece of metal tucking a dotless i under the loop, as in this example from Wikipedia.

This example is even more interesting to the maniacal typophile, in that it’s actually a ligature not of fi, but of long s and i.

The typographical ligature most familiar to us is probably the ae combination, most commonly found in “mediæval”, the Oxford spelling for what we in Cambridge think of as medieval. The ligatured version just seems so much less serious: it’s so “romantic” and picturesque. Ye Olde Tea Shoppe is surely a very mediæval usage. Æsop’s Fables provides another common locus. Oe is another fairly familiar ligature: I guess œnophile may be the place we are most likely to meet it. These two, plus fi and fl are available via Apple keyboard shortcuts (see Glyphs. But fi and fl are not supported in this font).

These all started out as short cuts devised by scribes who no doubt were subject to production quotas just like any other manual worker. This had the effect that these scribal time- and space-saving dodges became part of the time-honored tradition early typesetters struggled to preserve. Printers of the first books would strive to have their pages look as much like handwritten ones as was compatible with using metal type. Many ligatures are of course undeniably more aesthetically pleasing than their alternatives, and up until recently (during my working life) aesthetics were a constant matter of concern to most printers involved in book work.

Quoted in a piece from The Collation about ligatures in Aldine type, “Glaister’s Encyclopedia of the Book defines ligature as ‘two or more letters joined together and often cast on one body’ while M.B. Parkes defines the terms more extensively: ‘there are two categories: (a) when two adjacent letter forms have been disarticulated, and their elements reassembled to create a single form: for example, e and t to produce the form &; (b) when two adjacent letters have been linked, and one has been modified in the process, whilst retaining its recognizable basic shape, for example in the ligatures ct and st.'” The use of ligatures tends to lend an old-fashioned artsy-crafts look to a page of type which can be useful in certain contexts but would look ridiculous in say a book about computer programming. Thus you should not be surprised to meet them in Elizabeth Eisenstein’s The Printing Press as an Agent of Change, whereas most modern books will eschew them just allowing the dot on the i to crash with the loop on the f. Hey, nobody’ll notice!

The ampersand started life as a scribal ligature but is now considered a logogram. The same is doubtless true of @. The German double s symbol, ß, a combo of long s and short s, is another of these.

Well, I don’t know about Your Thos, but My Thos is in need of some help.

You can see what’s gone wrong: the amount of space between the Y and the T is exactly the same as the space between the T and the H. This is unfortunate after the designer decided to tuck the spreading M under the top left arm of the Y. From the detail picture you can see this: a transparent ruler confirms that the end of the lavish serif at the bottom on the M’s right leg is actually about 1/32″ to the right of the similarly extravagant serif on the Y’s left arm.

This tucking in of the M sets up a conflict along the line,  exaggerating the appearance of space between T and H and especially of course between Y and T. What needs to be done to make the whole line one word again is to move the M back to the left, add a little bit of space between H and O, and maybe the tiniest amount between O and S. The rest should be OK as is I think.

Pity really because at Michael Joseph (now part of Penguin Random House) they obviously went whole hog on this cover: the title on the front and that sort of line of cloud above it have been embossed* while title and author on front and spine have been foil stamped. I don’t especially like the design but that’s no problem; in matters aesthetic opinions are bound to differ. Blame the Greeks: it’s probably the fault of Apollo, Hermes, and Euterpe. I expect Epimetheus, Titan of afterthought and the father of excuses, gets a toe in too. No designer is credited — the only credit is “Cover Illustration © Sarah Young”, which please note.

As may be seen, our copy is signed by the author. We bought it at the Shaw Festival in Niagara-on-the-Lake last year when Stephen Fry was performing/reading bits of the book on stage. The book is written in a chatty style and doubtless took minimal editing for performance. He covers the ground in an engaging and untaxing manner. The slightly jokey, knowing style ends up being a little hard to take, but whatever Stephen Fry does will forever be OK in my book as a result of this wonderful interview with a really gob-smacked† interviewer from Irish television.

If you see no video here, please click on the title of this post in order to view it in your browser.

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* Embossing a cover or jacket involves making a metal die — in this case in the shape of the word MYTHOS together with that grey contrail above it, and, after the covers have been printed, putting them through a stamping machine, thus recessing the paper in the area hit. This is really clear when you look at the back of the paper where the reversed image appears as a raised bump. This hit can be made as a blind hit (i.e. with no foil) or with some foil between the die and the image, as is the case in this instance with the word MYTHOS where a patterned gold foil has been added to the brown tints printed onto the cover.

All this requires quite careful make-ready, which makes it quite an expensive way to obtain an extra bit of texture and contrast.

† In pursuance of one of the original aims of this blog — to explain differences in terminology between Britain and America, I should perhaps point out that gob means mouth in popular British parlance. The look on the interviewer’s face is exactly as it would be if his face had been slapped.

Matthew Butterick’s Practical Typography does a review of campaign websites for Democrats vying for their party’s nomination as Presidential candidate in 2020. Though he doesn’t beat you over the head with it, letterspacing is part of the discussion: particularly in the problem name (typographically problematical) SWALWELL. Those two Ws call for some spacing judgement — which they actually manage to get here. Is it surprising that almost all of these candidates opts to have their name in all caps except for Bernie Sanders? Amy Klobuchar uses Cap and lc in her 3-letter “word mark” — which seems to be the word for that label which appears everywhere in campaigns.

As an ostensibly well-informed political observer I am struck by the number of these names I didn’t actually recognize at first sight! And there are already three more than appear on Mr Butterick’s list: Mike Gravel, Seth Moulton and Michael Bennet are in too. Yes, yes, that makes 22, but Marianne Williamson is still at the exploratory committee stage though Practical Typography went ahead and reviewed her (rather wimpy) website. Our Mayor deBlasio is rumored to be about to announce his entry: The Daily Beast tells us he unites the nation — no-one wants him to run! And what about Elizabeth McCord? I know she already declared — but no, wait a minute, that’s a television show, Madam Secretary.

LATER: It turns out that the McCord campaign already has a word mark:

Fans can also buy a T shirt at Etsy. I don’t think CBS has set up a site requesting campaign donations just yet.